Nike 6.0 has staked its claim in this expanding market sector by announcing the launch of its first ever women’s lifestyle apparel and footwear collection, inspired by team athletes Monyca Byrne-Wickey, Ellery Hollingsworth, and Carissa Moore.
The collection features apparel ranging from layering tanks and tees and pull over crew fleeces to fitted men’s-inspired flannels and a hoodie-lined jacket with a water-repellent, DWR shell. Many of the products (such as the Nike Balsa Mid, shown below) were created using Nike’s “Considered Design,” drawing on materials and manufacturing practices that contribute to environmental sustainability. The women’s launch will be followed by a new all-female surf movie featuring the entire 6.0 surf team, which is currently still being shot and is scheduled to be released in Fall 2010.
Here is Jesi Small, Nike 6.0 women’s footwear designer, discusses the inspiration behind the new women’s Balsa Mid.
Here you can see the Dunk High and Dunk Low:
Another pic of the Dunk high:
And we got some of the clothing line-up:
From Left to Right: Get Er Done jacket with Wild Kingdom logo tank, and Tee Shirt For Your Legs pants; Hippy Girl Tee, Menswear Flannel, and TS4YL pant; Eternal Flame Dress with Luxe Layer Pocket Tank
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